You might have wondered what “Marcom” means if you’ve heard the acronym used. Simplified, MarCom is the convergence of marketing and communications. MarCom includes all aspects of how and to whom a message is distributed. Marketing and communications both have specific aims, objectives, and career paths.
The Definition of Marketing VS Communication
Then, what is the difference between marketing and communication objectives? Since many people mix up the two because, well, it’s confusing. It’s important to understand the distinction between marketing and communication.
What is Communication?
Communication is an act that develops meaning between entities or groups by using signs, symbols, and semi-conventions that have been understood sufficiently mutually.
There is a lot of communication models interprets by the experts, one of them is Lasswell. Lasswell’s model of communication describes a communication act by defining who said the message, what was said (the message), through which channel it was said, to whom it was said, and with what effect it was said.
So, the elements of communication are people (both sender and receiver), the message, the channel, and the feedback. This whole process is called communication.
What is Marketing?
Marketing is a strategy that encompasses all of the ways a company or organization serves its customers.
Jerome McCarthy, a well-known marketing professor, once referred to this strategy as The Marketing Mix, which includes the 4P: Product, Pricing, Place, and Promotion. According to McCarthy’s model, marketing strategy could include everything from product development plans to deciding where to put point-of-sale displays to selling products.
The Focus of Marketing VS Communication
Both marketing and communication broadcast their messages through channels like television, radio, print, and (of course) the internet. However, they tend to have a different focus as well.
The focus of communication is to convey a specific message that isn’t always tied to the sale of a product. Communication is focused on the process of delivering a message from sender to recipient through a channel. While, the primary purpose of marketing is to educate and promote a product, service, idea, or organization.
Marketing is more concerned with numbers. Marketers research economic trends in their industry, analyze campaign performance and report on the outcomes of advertising campaigns.
Words are used more frequently in communication. Communicators are concerned with creating compelling copy that will engage prospects and keep them as customers. They can change their voices depending on the audience they’re speaking to.
Communicators are adept at writing in a variety of styles, such as paragraph-style for a catalog or list-style for a brief print ad.
And last, marketing focus on the behavior of the target audience. So, often the marketers would track customer visits, information requests, email activities such as opens and clicks, and overall purchase rates.
On the other hand, communication focuses more on the attitude of the audience. Communicators are concerned with how customers perceive their company’s brand. In most cases, communicators are concerned with gauging customer satisfaction and credibility.
The Relation Between Marketing and Communication
So, are communications and marketing related? Yes, definitely!
Planning and executing communications should unquestionably be part of that marketing strategy. It entails identifying key audiences, which in most cases will include customers and stakeholders, and targeting relevant messages to them.
Communication also entails selecting the appropriate medium, such as ads, newsletters, social media, websites, etc to deliver your message and developing a strategy for when and how to share information. Good communication should help you build your brand and support your marketing and sales team.
Degree in Marketing VS Communication
A communication degree program focuses on assisting students in developing solutions to communication problems. It can lead to jobs in corporate communication, public relations, strategic planning, and other types of management. A communication program graduate is prepared to work in a wide range of fields, including marketing. A communication degree is ideal for professionals who want to advance in their careers and gain a thorough understanding of emerging technologies, industry innovation, leadership, and intercultural communication.
Marketing, on the other hand, specifically prepares students for jobs in marketing and advertising. Marketing programs cover topics such as the critical factors that drive business, the skills required to become effective marketing and project managers, business ethics, marketing strategy, marketing research, SEO, and other topics.
Marketing is the strategic planning of a company’s and its products’ promotion, while communications are a component of how the marketing strategy is carried out.
Many small businesses erroneously classify advertising, promotions, public relations, and other communication tools as marketing. Communications support a marketing strategy that is more focused on planning than execution. Understanding the distinction between marketing and communications will assist you in developing effective sales strategies and tactics that will increase your bottom line.